Instructional design is the practice of creating experiences and learning materials that result in the real acquisition and applicability of knowledge and skills. The DI (instructional design) follows a system of assessment of real needs, elaboration of an objective process, development of instructional materials according to experts in the subject - in addition to the evaluation of its effectiveness.

I support businesses, entrepreneurs, students, teachers, instructional designers and anyone interested in creating more effective learning experiences by combining the art of creating engaging learning experiences with the science of how learning works.

My Portifolio


I consider the ADDIE model as a framework for the entire project. The template is a guideline for creating a decent learning solution that meets your business objective.

In some cases, to make a learning experience, I prefer to use the reverse design. This is an excellent approach to setting goals before developing the course.

Instructional designer (ID) can support the expert’s opinion with data or research when needed. Some experts require time and information to trust instructional designers.

I like to explain my role and clarify my responsibilities at the beginning of the project. In a perfect world, I would call it cooperation. In the real world, ID and specialists need to negotiate and prioritize their decisions with focus on the student.

Also, I think sometimes experts can have this sixth sense about their craft, even if they aren’t experts in andragogy. The main objective is to establish a good relationship based on trust.

The instructional designer is not a generalist, but he is a specialist in how people learn. I believe that we can only make great ideas in good products if our team members are involved.

However, I am fully capable of working alone and developing learning experiences from the beginning till the end.

Usually, before starting the creation process, I try to find out the full scale of the company’s technological possibilities. According to the collected data, I suggest the ideas.

I don’t think there is a single best learning tool, but We always can find the perfect one for your project.

There are very few situations where learning solutions have “enough time”, “enough resources” and “enough data”.

My way of conducting the needs analysis is to gather as much information as possible, using all sorts of methods. Implement a Design Thinking interview if you only have a few stakeholders. The use of surveys, focus groups, the “Map it” approach and many others are ideal solutions for these scenarios.


Instructional Design

Design 4 Thinking

Jan 2021 - Present (2 years +)

  • Needs analysis, diagnosis, creation and development of educational projects and corporate communication in conjunction with specialists in the subject. Development in Articulate Rise and Articulate Storyline for eLearning. Project management and training.


Dale Carnegie Training

Nov 2018 - Jul 2019 (9 months)

  • Training & Development of people in attitude, communication, leadership, soft skills and management. The aim is to place the student in a safe but challenging setting to create a series of successful trials with positive reinforcement within the classroom. The participant develops confidence in himself, habits are changed, and new skills are developed and ingrained.

Corporate Management Analyst


Dec 2012 - Apr 2018 (5 years 5 months)

  • Corporate Management Analyst: Responsible for rationalizing and standardization of network agencies and consulting for the other company units. Creation of the new 360 analysis of the agencies, identification, and solution of operational problems through technical visits and on-site analysis. Assessment of the impact of the decisions of other units on the network of agencies. Creation and implementation of the Banrisul Mais pilot project, which aimed to change the way of customer service in the network focused on the uniformity of service, facilitating the customer experience in the banking agency.
  • Commercial Supervisor: Responsible for the commercial strategies of the Sales Team, Credit Recovery, and Legal Entity Platform according to the commercial goals established by the commercial board. Development of the team to search for goals with commitment and enthusiasm, always respecting the will and needs of the bank’s customers.
  • Operational Supervisor: Responsible for ensuring the adherence of the team to compliance rules, prevention of fraud in the service and face-to-face boxes, solutions of operational problems in the operations of customers carried out by the team, treasury, infrastructure and general responsibilities of the agency’s operation.


RWL Car Boutique

Jan 2010 - Nov 2012 (2 years 11 months)

  • RWL is a company created to meet the needs of customers who are not accustomed to the daily life of a car repair shop. Located in the heart of São Paulo City, neighborhood Itaim Bibi. Combined with a commitment to quality, as a differential for customer satisfaction, RWL continues to provide services to the largest concessionaires in São Paulo, such as Nissan, Renault, and Citroën, as well as the largest parking lots, such as Estapar and Parx.

Senac Brasil

Lato Sensu Postgraduate Program - Instructional Design

2022 - 2023


Management Processes

2016 - 2017

  • CPA 10 - ANBIMA
  • CPA 20 - ANBIMA
  • Guy Kawasaki on Entrepreneurship - Guy Kawasaki
  • Creating an Editorial Calendar - Brian Honigman
  • Entrepreneurship Foundations - Whitney Johnson
  • Dale Carnegie Course - Dale Carnegie Training
  • Advanced Dale Carnegie Course - Dale Carnegie Training
  • LTM - Leadership Training for Managers - Dale Carnegie Training
  • HIP - High Impact Presentations - Dale Carnegie Training
  • NT - Dale Carnegie Negotiation Training - Dale Carnegie Training
  • Scrum: The Basics - Kelley O’Connell
  • Agile Product Owner Role: Foundations - Angela Wick
  • PMRank® Workshop - Ricardo Vargas
  • Creating a Business Plan - Mike Figliuolo
  • Agility in Business Analysis - W4BusinessAnalysis
  • Problem Solving - Falconi
  • Advanced Commercial Strategies - IDAti
  • Instructional Design Essentials: Models of ID - Joe Pulichino
  • Instructional Design: Needs Analysis - Jeff Toister
  • Instructional Design: Adult Learners - Jeff Toister
  • Instructional Design: Creating Video Training - Garrick Chow
  • Instructional Design: Working with SMEs - Jolie Miller
  • Measuring Learning Effectiveness - Jeff Toister
  • Elearning Essentials: Storyboarding - Brett Kirkpatrick
  • Agile Instructional Design - Richard Sites
  • Design Thinking - Escola Conquer
  • Gamification of Learning - Karl Kapp
  • Instructional Design Principles for Course Creation - Eduflow